The Best Feminist Brands: Redefining Fashion with Equality and Empowerment

5 mins read
Photo by Angela Bailey on Unsplash
This article showcases our top picks for Feminist Brands. We reached out to industry leaders and experts who have contributed the suggestions within this article (they have been credited for their contributions below). We are keen to hear your feedback on all of our content and our comment section is a moderated space to express your thoughts and feelings related (or not) to this article This list is in no particular order.


This product was recommended by Leona Bass from LoanAdvisor

Birdsong is one of my favorite feminist brands. One can find everything that their heart desires from bottoms, tops, pieces of jewelry, coats, and bags. Their mission is to unite women and not categorize them based on their weight, height, and skin color. They have adopted the ‘ no Photoshop and no sweatshop ‘ motto and this is what makes me love them even more because this acts as a reminder for all their customers that women are beautiful in all shapes and sizes and skin colors and they should never be made to feel insecure about their bodies.

Sseko Designs

This product was recommended by Peter Zendzian from Zzservers

If you buy Sseko, you can fund a girl’s college education. That is the significant difference this moral feminist clothing company creates for its employees and their families. Sseko employs Ugandan women to produce their garments, accessories, and footwear, allowing the industry to pay well. As previously indicated, the company also sees to it that these employees complete their college degrees, enabling them to leave the factories and pursue more ambitious goals. The business also buys other ethically produced goods from East Africa. They are ultimately assisting in ending the cycle of poverty that many women in that region of the world experience by carrying out their educational purpose.

Girlfriend Collective

This product was recommended by Melanie Manard from The Conscious Insider

Girlfriend Collective, established in 2016, is a brand that champions feminism in the fashion industry by promoting inclusivity, body positivity, and ethical production methods. The brand’s commitment to designing clothes that flatter all body types and offering a diverse range of sizes from XXS to 6XL is a testament to its feminist values. Girlfriend Collective’s product range includes women’s activewear, swimwear, underwear, maternity wear, and accessories, which are all available for shipping to the United States, Canada, the UK, and Australia. The brand showcases models of different shapes, sizes, and skin tones on their website, reflecting their dedication to inclusivity. Moreover, Girlfriend Collective’s use of non-toxic eco-friendly textiles, recyclable materials, and their Regirlfriend recycling program showcase their dedication to sustainability and care for the environment. The brand’s prioritization of fair trade and ethical production also aligns with feminist principles by supporting the rights of workers, especially women, in the fashion industry. I personally own some Girlfriend Collective pieces and I am extremely pleased with the quality of the products and the fact that my purchase support causes I care about (sustainability & inclusivity)


This product was recommended by Ashley from LonelyAxe

Wildfang is a clothing brand that celebrates tomboy style and challenges traditional gender norms. They offer a range of gender-neutral and inclusive clothing options, from suits and button-ups to graphic tees and accessories. They also support a variety of social causes, including women’s rights, LGBTQ+ rights, and racial justice. By embracing and celebrating non-conformity, Wildfang promotes a more inclusive and empowering vision of femininity.


This product was recommended by Ashley from LonelyAxe

Thinx is a period underwear brand that promotes menstrual equity and sustainability. Their products are designed to be leak-proof and comfortable, making them an alternative to traditional pads and tampons. They also work to de-stigmatize periods and promote education and access to menstrual products around the world. By challenging taboos around menstruation and advocating for period equity, Thinx empowers women and promotes social change.


This product was recommended by Nazima Khan from NazimaKnits

NazimaKnits was started by my supervisor, Nazima Khan, in 2014 and we are a woman-owned, small business located in New York. Our business specializes in handmade crochets, sustainable fashion, and helping other small businesses with affordable e-commerce and their marketing. The brand mainly focuses on women’s clothing and products from our vendors such as dresses to swimsuits to fitness. And just recently, NazimaKnits partnered with a vendor to start and expand into a men’s/unisex collection.


This product was recommended by Soleil Guerrero from Bebonia

Like most members of the curly hair community, our Latina founder Soleil struggled to embrace her natural Dominican hair texture and felt compelled to straighten it to “fit in” with corporate America. She longed to achieve the same length and volume that people with straight hair enjoyed with their hair extensions. Then it clicked: why wasn’t there an option out there for people with curly hair to get big, long, beautiful curls? Soleil was determined to make it happen and thus, Bebonia was born!

Mayama Wellness

This product was recommended by Sonia Gupta from Mayama Wellness

Mayama Wellness is the first and only company in the United States to offer evidence-based, certified organic, and eco-friendly pregnancy wellness products with a social mission. As a social enterprise, we donate 10% of profits to support pregnant people experiencing incarceration, homelessness, or substance use disorders.


This product was recommended by Swarnali Ghosh from Awe.Hair

Glossier is a revolutionary beauty brand founded by Emily Weiss that focuses on creating skin-first, makeup-second products. Their mission is to empower women by promoting natural beauty and self-expression. With a diverse range of shades and products, Glossier strives to make beauty accessible for everyone.

Fenty Beauty

This product was recommended by Swarnali Ghosh from Awe.Hair

Created by Rihanna, Fenty Beauty is a game-changing brand that prides itself on inclusivity and diversity. With an extensive range of foundation shades and products designed to suit all skin tones, Fenty Beauty empowers women to embrace their unique beauty and encourages self-expression.


This product was recommended by Swarnali Ghosh from Awe.Hair

Axiology is a vegan and cruelty-free beauty brand that specializes in lip products. They are dedicated to creating ethical and sustainable products that empower women. With every purchase, a percentage of the profits goes to organizations that support women’s rights, animal welfare, and environmental causes, making Axiology a truly feminist beauty brand.

OSEA Malibu

This product was recommended by Swarnali Ghosh from Awe.Hair

OSEA Malibu is a family-run, female-founded skincare brand that emphasizes clean, natural ingredients and environmentally friendly practices. Their products are vegan, cruelty-free, and packaged in recyclable materials. OSEA Malibu supports various women’s causes and organizations, making them a perfect choice for those who want to invest in beauty products that align with feminist values.


This product was recommended by Tracy Cauley from VEM Medical

This brand creates minimalist jewelry that is perfect for everyday wear. They use high-quality materials and ethical production practices, with a focus on empowering women. One popular product is their Bold Chain Necklace, which is made from 14k gold vermeil and has a unique, textured design. It’s a statement piece that can be dressed up or down.


This product was recommended by Natu K. Sorie from Noufemme

NOUFEMME is a feminist clothing and accessories brand based in California. As a black woman-owned small business, we believe fashion can be a tool for change. We are committed to creating designs that spark conversations and make a powerful statement about gender equality, women’s rights, and social justice. We’re also committed to sustainable production practices that minimize our impact on the environment. Join us in our mission to empower and inspire change with every purchase. Shop now and wear your values proudly!


This product was recommended by Ava Collins from Adelaide Examiner

Paola Masperi started Mayamiko, an ethical fashion business, in Malawi. It began as a nonprofit to provide innovative business training and possibilities to impoverished communities in the developing globe, but Paola soon realized that women wanted more than just relief; they wanted the opportunity to earn a fair salary for themselves. Mayamiko is currently recognized for its elegant fashions made from sustainable materials, as well as their Mayamiko Trust, which teaches and supports impoverished African women to earn a dignified, independent life. They also have the Mayamiko Lab, which promotes Fair Trade principles while providing skills training, education, nutrition, and sanitation in Malawian communities.

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