Trailblazing East Asian-Led American Startups Revolutionizing the Logistics Industry

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In our ongoing series highlighting noteworthy startups founded by entrepreneurs from minority groups, we turn our attention to the innovative world of logistics. As globalization and digitalization continue to reshape the industry, diverse startups have been at the forefront of creating solutions that leverage technology to streamline operations, improve efficiency, and push the possibilities of what logistics can achieve. In this article, we spotlight some of the most promising logistics startups founded by East Asian entrepreneurs.

These startups operate in diverse niches within the logistics tech industry, applying cutting-edge technologies such as AI, blockchain, IoT, and predictive analytics to solve pressing problems and add substantial value to businesses and customers alike. From creating seamless supply chains to providing real-time visibility and predictive insights, these startups are helping redefine how goods are transported and managed across borders and markets.

Without further delay, we present six East Asian-founded logistics startups that warrant closer attention for their innovative approaches to remoulding industry norms and processes.

Transparent Path spc

Based in Seattle, Washington, Transparent Path spc offers real-time, end-to-end supply chain visibility, greatly reducing waste, cost, and risk for producers and purchasers of perishable goods. Formed in 2018 by a team of senior executives from companies like Amazon, IBM, Xerox, Microsoft, Target, and General Mills, Transparent Path spc aims to significantly reduce global food waste and hunger. The startup uses advanced technologies to offer a constantly connected supply chain with real-time alerts for critical product factors. Find them on LinkedIn.


Located in Oakland, California, Roshi offers a platform that tracks all critical business data for cannabis manufacturers and distributors in one place. The platform allows businesses to make data-driven decisions, helping grow their bottom line. Roshi brings FDA-regulated supply chain technologies to the cannabis industry via their mobile-first SaaS platform. Meet the Roshi team on LinkedIn.

Tech Chain Software – TRX

Tech Chain Software’s TRX, based in Houston, Texas, offers 4PL solution providers with automation, AI and top-notch software to efficiently manage their service department. Tech Chain Software assists users to maximise uptime and maintain predictable spend on risk mitigation, viewing TRX as a partner in creating expedient logistics solutions. Connect with them on LinkedIn.


San Francisco-based Nabis is a licensed cannabis wholesale marketplace that provides lightning-fast distribution, sales, marketing, financing, and data analytics services. By coordinating the entire cannabis distribution lifecycle, Nabis has quickly emerged as a critical player in the space. You can find Nabis on LinkedIn.


Founded in 2019, BeyondTrucks is an all-in-one platform that uses smart processes and payment automation to assist small transportation firms in achieving growth. Headquartered in San Mateo, California, BeyondTrucks is philosophically rooted in the belief that smart financial services can support and elevate the transportation industry. Visit their LinkedIn page for more details.


Supported by the U.S. Department of Agriculture, U.S. Department of Energy, and the Arkansas Economic Development Commission, FR8relay is pioneering a more efficient, profitable, and sustainable trucking logistics ecosystem. The Arkansas-based technology company is also an alum of the Fuel Accelerator Program for machine learning startups. Connect with them on LinkedIn.

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