With over 500 million users worldwide, Instagram is one of the most popular social media platforms available today. It is very important in the world of social media to have a strong online presence but how do you go about increasing the number of followers that you have? Instagram allows users to share and post images and videos and it is the social media platform that is very popularly used by people to show off their lives, make new friends or start a business. A good way to gain followers on Instagram is to post high quality content. This allows your posts to be seen by more people which could result in more followers. There are however other ways to increase your following such as following other accounts and engaging. If you would like to learn more methods to grow your following, here are some tips:
One way to gain followers is to use hashtags. Hashtags increases your chances of getting your post discovered which boosts engagement while at the same time inviting more followers to your account. Hashtags allows you to extend your social reach so you should aim to use them with every single post. When using hashtags make sure that you choose ones that aren’t too saturated, using hashtags that are too populated could result in your post being lost in a sea of other posts with the same hashtag attached. Use hashtags that people in your target audience will likely check. You can also use branded hashtags to target your audience more directly.
Try out an influencer
Another method is to use influencers. Influencers are prominent people with a large following in a certain niche market who specialize in that certain niche. There are many types of niches that influencers infiltrate including:
Influencers usually partner up with businesses or brands and market their product or service in exchange for money or products and if you make use of their services. Another option are the many growth services available, like Growthoid, which will allow you to grow your account organically. You have the opportunity of reaching their audience which could result in potential new followers for you.
Use stories and reels
Reels and stories are popular features on Instagram that you should definitely use. Instagram stories are images or videos that you can post that will disappear after 24 hours. You can ask questions, host polls and use stickers on your Instagram stories. This is a great tool for engagement and if you post in your stories often, it increases your chances of showing up on the Instagram Explore page. Reels on the other hand are a fairly new feature on Instagram. Reels are 15 second video clips that are set to music that you can share on your feed or in your stories. Reels also boost your chances of being featured on the Explore page.
Both Stories and reels increases engagement which in turn can boost your follower count.
Engage where you can
You cannot have a successful Instagram account if you do not engage. You need to be engaging on Instagram by liking, commenting, sharing, replying to comments, asking and answering questions, hosting polls in your stories, having questionnaires etc. by engaging you attract traffic, connect with your followers and attract more followers to your account.
Have an optimized account
Lastly we are going to be looking at having an optimized account which is very important. Before you do anything else on Instagram, you should optimize your account, to increase your Instagram followers. What this means is having a complete account. To optimize your account you need to make sure you have the following things:
- Username: make this as search friendly as possible. Stick as close to your brand or business name as possible.
- Profile picture: if you are a business it should be your business logo and if you are a brand then you should use a high quality portrait of yourself. Your profile picture needs to capture attention.
- Bio: this should include a short, interesting and perhaps funny introduction about you or your business. You should also include links to your website or store in your bio.
Another great way to optimize your account is to follow an Instagram marketing strategy.