Support these Beauty Brands that Support Women

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These brands offer an awesome selection of high quality makeup and have initiatives that help to empower and support women. Show your support by shopping below!


Urban Decay

This product was recommended by Kryz Uy from kryzuy

I am recommending Urban Decay because though I do love their products, especially their setting powder and setting spray (which I use during beach outings), what I love most is how they have a global initiative to empower women which they’ve named “Ultraviolet Edge”. Select products that they sell benefit the initiative directly, but by supporting this brand, you’ll be supporting the whole initiative. Their website also says this: Through its female empowerment initiative, The Ultraviolet Edge, Urban Decay has raised more than $1 million over the past several years to empower women through a variety of different causes.


Upfront Cosmetics

This product was recommended by Alicia Sharp from Upfront Cosmetics

Each of our shampoo & conditioner bars replace 2-3 liquid bottles of shampoo & conditioner, all while being free from sulphates, parabens, and synthetic fragrances. Our products are also 100% Vegan and Leaping Bunny certified. In addition, all of our products come in packaging completely free from plastic! During COVID-19, we have stepped up and partnered with Boys & Girls Clubs of Canada to create our One for One campaign. For every bar sold on our online store, we donate a bar to the Boys & Girls Clubs of Canada. Our bars are then used in care packages distributed to families in need during this tough time.


Josie Maran

This product was recommended by M. Ammar Shahid from SuperHeroCorp

Josie Maran expresses real commitment to its feminism by following the motto “Luxury with a Conscience,” which is the essence of feminism. Likewise, its skincare products essentially contain argan oil as the main ingredient that is even grown and harvested by the Moroccan Women. That’s why Josie Maran is not just a brand; instead it’s a quality brand for branded women.


My Little Mascara Club

This product was recommended by Giana Nunes from My Little Mascara Club

My Little Mascara Club delivers awesome lashes straight to your door! Made with over 90% natural ingredients, our little bottle of mascara provides lasting length and definition to your lashes for a fresh everyday look. We LOVE helping women feel better about themselves and life, so we give out a Little Box of Happy (fun surprise!) in every package we send and also spread lots of positive messages throughout our packaging and branding. As a subscription-based service, you don’t have to worry about using an expired tube, or running out of your favorite mascara! You can choose how frequently you need your mascara delivered, or even try a one-time purchase. Trying to be more eco-friendly? Try one of our lash care kits that includes micellar water and reusable mascara remover wipes! We have three lash care gift sets to fit any budget.


Rella Beauty

This product was recommended by Raisa Mirza from Rella Beauty

Rella Beauty is focused on empowering women who don’t have access to the small luxuries of beauty products by following a buy-1-give-1 model. For every unit purchased, one is given to a woman in need via Rella Beauty’s network of non-profit giving partners. The brand is built on the idea that we all deserve to look & feel our best, and so many of us do with whatever products are in our beauty regimens. Rella Beauty aims to spread that love & and that feeling to women who might not know it/feel is as they are facing adversities.


Dawes Custom Cosmetics

This product was recommended by Eve Dawes from Glamour and Gains By Eve

Dawes Custom Cosmetics is a woman founded and owned luxury custom beauty experience offering natural, cruelty-free custom lipsticks, glosses, and eyeshadows. Founded by Eve Dawes to give the power back to the client and women to create the lipstick perfect for them and address their skin concerns by creating their own custom makeup, not just giving them an off the shelf color. Makeup has the power to give the wearer confidence and empower them not define them. That’s what sets Dawes Custom Cosmetics apart, it solves problems and fills the cruelty-free luxury beauty gap so people can shop conscientiously while still getting the best service and ingredients.


Kylie Cosmetics

This product was recommended by Katie Dames from Feely Feelings

What started out as just three ‘lip kits’ has turned into a billion-dollar company all achieved by the one and only Kylie Jenner. Even though Kylie Jenner was famous before she started her own cosmetics company, its success is 100% attributed to her. She is the ultimate example of what it means to be a successful female entrepreneur. Kylie’s support system is made up of mostly women. The way she’s made a name for herself that’s separate from her family shows how powerful of a woman she really is.


Luna Roots

This product was recommended by Kerri Tanner from LunaRoots

AnytownUSA.com is a marketplace site of exclusively USA-made products, with women representing 70% of sellers. We tour the country to find the best in American made and one of those sellers we found is LunaRoots, created as an expression of a quest to bridge creativity and an adoration for plants into a unique, sensorial experience in ritual beauty. Wholehearted offerings of plant potions are steeped in magic and intention, acting as a guide to body consciousness through the alignment of ones inner and outer beauty. Driven by a mission to produce effective and sustainable products LunaRoots small batch beauty goods are brewed with locally + homegrown, organic and ethically wild-harvested ingredients to ensure freshness and quality.


Sunflower Supplements

This product was recommended by Sarah Bardales from Sunflower Supplements

Discover why women who have recently stopped using hormone-based birth control are raving about Sunflower Supplement’s Birth Control Detox – a supplement created for women, by women! This unique formula helps address the increase in acne caused by the suspended use of birth control, all while supporting overall hormone balance. Birth Control Detox is all natural, vegan, cruelty free and helps women get back to feeling beautiful from the inside out!

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