If you want to take your Etsy shop to the next level, focusing on building a brand is a great way to go. If your shop has a specific look that appeals to your sensibilities, it will likely appeal to your customers as well. Here are some tips for making your Etsy shop memorable to keep your products in your customers’ minds.
Research the Competition
Before you decide what you’ll bring to the table, look at what the competition is doing. First, this is helpful because you can see what’s working for other businesses and make decisions based on that. Second, you can create a list of things to differentiate yourself from other shops that make similar products.
Design Store Page Intentionally
You should build every part of your store page with intent. Your icon should connect with your products, your products should connect with your shop name, and your colors and fonts should highlight and augment everything.
To decide all these things, keep in mind your competition research, but also look inward. Does it feel right to have a funny shop name? Matter of fact? Cute? Find your niche and let all aspects of your shop settle into it.
Clear, Cohesive, Consistent
When your brand is simple to understand, it’s easy to remember. It’s much better to strive for clarity and specificity than to hope people will remember your shop as one with a little bit of everything.
Etsy is one thing, but ensure that your message is cohesive and consistent across all media and platforms. This extends to advertising on Facebook, Instagram, and even your business card.
Don’t underestimate the importance of excellent (and unique) packaging. Aside from leaving reviews, it’s a customer’s last point of contact with your shop until they decide to buy again. Packaging can help solidify your brand and establish you as a serious professional (while preventing you from looking like an amateur).
With these tips for making your Etsy shop memorable, you can attract buyers and stand out from the crowd while staying true to what your shop does best.